White-Label Prop Firm Platform
Under Your Own Brand
A white label prop firm solution that is a whole business, not a skin: CRM and challenge store, trader cabinet, trading platform, risk engine, payouts and affiliates — launched under your logo, colours, domain and emails. No revenue share.
Visual Identity
- Custom Logo & Favicon
- 12 Color Presets
- Custom Colors, Radius & Shadows
- Branded Certificates
Your Domain
- Custom CNAME Support
- Free SSL Certificates
- Custom Support Email
- SMTP Integration
Compliance Ready
- Legal Documents Hosting
- KYC Verification Flows
- VAT & Tax Automation
- Geo-Blocking (Whitelist/Blacklist)
What is a white label prop firm?
A white label prop firm is a proprietary trading business that runs on licensed technology instead of software it built itself. The vendor supplies the working system — the challenge store, the trader cabinet, the trading platform, the rule engine and the payout flow — and you put your brand on every screen your traders see. The capital, the pricing, the rulebook and the customer relationship stay yours.
That is why most new firms start this way. Building the same stack in-house is a six-figure project measured in quarters — see what a custom build costs. A prop trading white label turns it into a monthly licence and a launch measured in weeks. What separates providers is what sits behind the brand: whether the rules are enforced in real time, who owns the trading platform, and whether the price includes a share of your sales.
What's included in our prop firm white label
The branding sits on a complete operating system for a prop firm. Every part below runs under your name.
Branded trader cabinet
Dashboard, live challenge progress, certificates, payout requests and the challenge store — on your domain, in 26+ languages.
Prop firm CRM
PropScale runs every trader from the first purchase to a funded payout: KYC, accounts, payments, support and reporting.
Trading platform
IntraQuote Trader, our own web terminal and trading server — or connect MT4, MT5, cTrader, TradeLocker and the futures platforms.
Risk engine
30 configurable breach rules — drawdown, consistency, news, copy trading — enforced in real time, with AI fraud detection.
Payouts and KYC
Payout requests, approvals and profit splits with the full record behind them, and identity verification built into onboarding.
Affiliate system
Commission tiers, promo codes, first-sale and recurring payouts, and a portal for your ambassadors.
Funded-trader copier
Mirror funded accounts onto your own book to hedge the flow your best traders produce.
Admin and reporting
One admin for traders, accounts, payouts, risk and revenue, with roles and permissions for your team.
Complete Customization Control
Configure every aspect of your prop firm platform without writing a single line of code.
Your Brand, Your Rules
PropScale provides a powerful visual editor that lets you match your platform to your brand guidelines perfectly.
Color & UI Customization
Choose from 12 professional presets (Platinum Silver, Violet Fusion, Ocean Blue, Midnight Dark and more) or set your own hex codes for the primary gradient, the accent colours, the sidebar and the background.
Layout Control
Set the corner radius from None to Large and the shadow depth from flat to deep — the same platform reads sharp and technical or soft and premium.
Full White Label
Connect your own domain, upload your favicon, and use your own SMTP server for emails. No "Powered by PropScale" badges.
Unlimited Challenge Programs
Design the perfect product for your market. Create Instant, 1-step, up to 5-step challenges with completely customizable rules.
- Steps: Instant, 1, 2, 3, 4, or 5 phases
- Drawdown: Relative, Absolute, Trailing, Initial Balance, High Water Mark
- Rules: Weekend holding, EA allowed, News trading
- Categorization: Group by Standard, Premium, Express
- Add-ons: Paid add-ons system
40+ Professional Email Templates
Don't sound generic. Customize every interaction point with our built-in email editor. Supports multi-language delivery automatically.
Onboarding: Welcome, Verification, Password Reset
Challenges: Purchase Confirm, Started, Passed, Failed
Payouts: Requested, Processed, Completed
Risk: Margin Warnings, Violation Alerts
Custom SMTP
Use your own mail server (SendGrid, AWS SES, Postmark) for maximum deliverability and complete white labeling.
Go Global Immediately
Don't limit your prop firm to English speakers. PropScale comes pre-translated into 26 major languages, including right-to-left support for Arabic.
- VAT MOSS
- GDPR Compliant
- EUR Currency
- 0% Tax Config
- Crypto Payments
- USD/USDT
Multi-Entity Architecture
Scale globally without compliance headaches. Operate multiple legal entities (branches) from a single platform instance. Route customers to the correct entity based on their country of residence.
Granular Legal Control
Upload distinct Terms of Service, Privacy Policies, and Risk Disclosures for each legal entity.
Smart Geo-Routing
Configure whitelists and blacklists per branch. Automatically direct EU traffic to your European entity and ROW traffic to your offshore entity.
Localized Financials
Set different VAT/Tax rules, supported currencies (EUR vs USD), and payment gateways for each branch.
Trading platforms for your prop trading white label
Run on our own IntraQuote Trader, or keep the platform your traders already know. Other platforms are integrated on request.
NinjaTrader
Tradovate
Rithmic
BlackArrowThird-party platforms carry their own licence fees, billed by their vendors. On IntraQuote there is no platform licence in the loop and no setup fee. Running futures or crypto? See the futures and crypto prop firm pages.
How much does a white label prop firm cost?
The software is a flat monthly licence. The rest of the budget goes to providers you would need on any platform.
| Cost | What you pay | Paid to |
|---|---|---|
| PropScale CRM licence | From €740/month — Starter plan, up to 500 active accounts | Execurve |
| IntraQuote Trader platform | From €930/month — up to 25% off together with the CRM | Execurve |
| One-time setup | €0 on IntraQuote; €2,450 on Starter when you connect a third-party platform | Execurve |
| Revenue share | None — you keep 100% of your challenge sales | — |
| Third-party platform licence | Only if you run MT5, cTrader or another external platform | Platform vendor |
| Payment processing | Typically 3–8% of sales | Payment provider |
| Legal entity and terms | One-off, depends on the jurisdiction | Your lawyers |
| Futures market data | Exchange fees, if you offer futures | Data provider |
Higher tiers, multi-market plans and futures are priced on request — see pricing. For a first-year budget line by line, read what it costs to start a prop firm.
White label vs custom build
Three ways to get the technology, and what each one costs you over time.
| Custom build | Revenue-share white label | Execurve white label | |
|---|---|---|---|
| Upfront cost | CRM €80k–150k + trading platform €60k–150k+ | Setup fee, often in the thousands | From €740/month; setup €0–2,450 |
| Ongoing cost | Your own team, ~€150k–180k a year | A percentage of every challenge sale | A flat monthly licence |
| Time to launch | 6–18 months | Weeks | Branded platform in ~24 hours; launch in 2–4 weeks |
| Trading platform | Build or license one | Usually a third-party platform | Our own included, or connect yours |
| Changes you need | Your roadmap, your cost | On the vendor's roadmap | Configuration; custom development on higher plans |
Comparing vendors? Our prop firm software comparison covers the main providers, including where we are not the right fit.
How to launch a white label prop firm in 2–4 weeks
The platform is configuration measured in days. The calendar goes to payments and legal, so they start first.
Entity, terms and payments
Week 1Incorporate, draft your terms and start payment-provider onboarding — the longest dependency in any launch, so it starts first.
Brand the platform
Days 1–2Logo, colours, domain, SSL and email sender. A branded deployment is ready in about 24 hours.
Design your challenges
Week 1–2Account sizes, prices, phases, profit targets, drawdown type, profit split and scaling plan.
Set the rulebook and payouts
Week 2Breach rules and their severity, payout schedule and eligibility, KYC requirements.
Affiliates and marketing
Week 2–3Commission tiers, promo codes and the launch campaign.
Test and open
Week 3–4An end-to-end test purchase, then your first traders.
Week by week in detail: the prop firm launch timeline.
Already on another white label provider?
We move your traders, accounts and history with a rehearsal on a copy and a read-only parallel run, then one planned cutover. See data migration and the migration guide.
Frequently Asked Questions
What a white-label prop firm costs and what's included.
Ready to Launch Your Brand?
Get a personalized tour of the settings manager and see how fast you can go live.